Thursday, 30 April 2015

Company Profile of Berjaya Group Berhad

Berjaya Group Berhad also known as Berjaya Corporation Berhad began in the year 1984, when its sole founder, Tan Sri Dato’ Seri Vincent Tan Chee Yioun purchased a major controlling stake in Berjaya Industrial Berhad (formerly known as Berjaya Kawat Berhad but now known as Reka Pasific Berhad) from the founders, The Broken Hill Proprietary Company Limited, Austrialia and National Iron & Steel Mills Limited, Singapore. The shareholding change resulted in a major change in the business, direction and the dynamic growth of a diversified conglomerate under the flagship of Berjaya Corporation Berhad.
Berjaya Group Berhad (then known as Inter-Pacific Industrial Group Berhad) became the holding company of Reka Pacific Berhad following a major restructuring in October 1988. Inter-Pacific Industrial Group Berhad (formerly known as Raleigh Berhad) was incorporated in 1967 as a bicycle manufacturer. The Company gained official listing on Bursa Malaysia Securities Berhad (“Bursa Securities”) in 1969. Berjaya Corporation Berhad assumed the listing status of Berjaya Group Berhad on the Main Board of Bursa Securities upon the completion of the group restructuring exercise in October 2005 and listing of new share on 3 January 2006.
Tan Sri’s company, Berjaya Corporation Berhad is diversified entity which engaged in the following core businesses:
a)    Consumer Marketing, Direct Selling and Retail
b)    Financial Services
c)    Hotels, Resorts, Vacation Timeshare and Recreation Development
d)    Property Investment and Development
e)    Gaming and Lottery Management
f)     Environmental Services and Clean Technology Investment
g)    Motor Trading and Distribution
h)   Food and Beverage
i)     Investment Holding and others


           
Next, there is the marketing of consumer products and services in Cosway Sdn Bhd’s (“Cosway”). Cosway’s business model is based on the free store concept. It offers physical sales and distribution of its products in many countries, for instance Malaysia, China, Hong Kong, Macau, Taiwan, USA, Japan, Thailand and Australia. Cosway offers online purchase through eCosway.com. After almost 35 years, it has been offering a wide variety of quality products ranging from Personal Care, Health Care, Home Care, Food and Beverage, Organic, and Pharmaceutical, among others. It provides a valuable opportunity for business owners and high quality, competitively price products to its members and shoppers.

Moreover, in the aspect of hotels and resorts, Berjaya Hotels and Resorts Division (“BHR”) owns and operates 16 hotels and resorts locally and internationally. The major Malaysia-based hotels and resorts are Berjaya Langkawi Resort, Berjaya Times Square Hotel, Kuala Lumpur, Berjaya Tioman Resort, The Taaras Beach & Spa Resort, Redang, as well as Colmar Tropicale and The Chateau at Berjaya Hills. These strategically located hotels and resorts have attracted tourists’ arrivals from various countries such as Singapore, Indonesia, Middle East, China, Japan and Australia. In addition, they also have hotels and resorts at overseas. The major overseas hotels and resorts of the Berjaya Corporation are Berjaya Beau Vallon Bay Resort & Casino, Seychelles, Berjaya Praslin Resort, Seychelles, Berjaya Hotel Colombo, Sri Lanka, Berjaya Eden Park London Hotel, InterContinental Hanoi Westlake Hotel, and Sheraton Hanoi Hotel, Vietnam.

Furthermore, Berjaya Corporation has clubs and recreation. The Clubs and Recreation Division (“The Clubs”) operates six golf clubs and one equestrian club located in the Klang Valley, Nilai, Negeri Sembilan, Batu Pahat, Johor and Berjaya Hills, Pahang. Golf and equestrian are the core activities provided by The Clubs and they are supported by other services such as sports facilities, dining outlets as well as banqueting facilities and event space. Under vacation Timeshare, Berjaya Vacation Clubs Berhad (“BVC”) operates and manages a vacation membership scheme which provides and coordinates holiday accommodation packages at holiday resorts in Malaysia.

On the other hand, the Property Investment Division (“PI Division”) owns 4 commercial properties comprising Plaza Berjaya, Kuala Lumpur; Wisma Cosway, Kuala Lumpur; Kota Raya Complex, Kuala Lumpur and Berjaya Megamall, Kuantan. In the aspect of gaming, the toto betting and related activities business segment of the Berjaya Group is operated via Berjaya Sports Toto Berhad (“BToto”). BToto is principally engaged in the operations of Toto betting, leasing of on-line lottery equipment, and the manufacture and distribution of computerized lottery and voting systems. BToto has four main operating subsidiary companies, namely Sports Toto Malaysia Sdn Bhd, International Lottery & Totalizator Systems, Inc., Berjaya Philippines Inc. and H.R. Owen Plc.

Besides that, from the aspect of education, Berjaya Higher Education Sdn Bhd (“BHE”), which operates Berjaya University College of Hospitality (“Berjaya UCH”), commenced its operations in January 2009. For a young niche university college, Berjaya UCH has created a strong awareness in the local market and is looked upon by many established educational institutions as a major industry player especially in the Culinary and Hospitality courses.

In addition, Berjaya Group has a lot of subsidiaries in food and beverage industry. The list of food and beverage subsidiaries is as follows:
a)    Berjaya Roasters (M) Sdn Bhd (“BRoasters”)
b)    Jollibean Foods Pte Ltd (“Jollibean Foods”)
c)    PT Boga Lestari Sentosa (“PT Boga”)
d)    Berjaya Jollibean (M) Sdn Bhd (“BJollibean”)
e)    Berjaya Starbucks Coffee Company Sdn Bhd (“BStarbucks”)
f)     Roasters Asia Pacific (Hong Kong) Limited (“RAP”)
g)    Berjaya Papa John’s Pizza Sdn Bhd (“BPJP”)
h)   Kenny Rogers Roasters Catering (Shenzhen) Company Limited (“KRR SZ”)
i)     Wen Berjaya Sdn Bhd (“Wen Berjaya”)
           
Lastly, Berjaya Corporation Berhad is a public limited company. On 26 May 2010, Berjaya Group Berhad was added to the Morgan Stanley Capital International (MSCI) Malaysia Index. On 23 February 2012, chairman of Berjaya Corporation Berhad, Tan Sri Vincent Tan, decided to retired from his position. Tan Sri passing his position to his son, Robin Tan to become the next chairman of Berjaya Corporation Berhad.

No comments:

Post a Comment