Ethical consciousness is ethical awareness. To be a successful
entrepreneur, an individual should not only concern on his or her business, he
or she should concern on the ethical. There is no business when there is no
ethic. If an entrepreneur is found that he or she is unethical, then his or her
business will gone.
The example of entrepreneur who fulfils this ethical consciousness is Robert Kuok Hock Nien. He is a richest person in Malaysia. He has a nickname which is King of Sugar. Robert Kuok not only cares about his own business, but he and his family, Kuok Foundation Berhad is providing the scholarships to the citizens in order to enable the citizens to continue their studies in higher level education. This kind of offer is categorized as ethical consciousness because they are aware on the needs from citizens. They realize citizens need the scholars in order to continue their studies. Hence, Kuok Foundation Berhad will provide the scholarships to citizens in every year. The kindness and the concern from Kuok family are appreciated by the citizens. Their family business is successfully enough but Kuok family is giving their contributions to the society through offering the scholarships to citizens.
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